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Summary Aero was launched as 'the new chocolate' by Rowntree in October 1935, at a cost of 2d. (old pennies). Initially it was available only in the North of England, distribution expanding throughout the UK the following year. By 1936 Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength of the brand, rather than the company name.
Description Aero was launched as 'the new chocolate' by Rowntree in October 1935, at a cost of 2d. (old pennies). Initially it was available only in the North of England, distribution expanding throughout the UK the following year. By 1936 Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength of the brand, rather than the company name.
Advert catchphrase: Float away with Aero
