The following is a 1965 advertisement for Waddingtons American Indian War-themed board game called ‘Battle of Little Bighorn’. The game is based on the famous 1876 Battle of Little Bighorn fought between Custer’s 7th Cavalry Regiment and Sitting Bull’s Native American tribal forces. Board game players are on Custer’s side and must either wipe out Sitting Bull’s forces or make it to safety across Little Bighorn River. The advert begins with a dramatic recreation of the 1876 Battle of Little...

The following is a 1965 advertisement for Waddingtons American Indian War-themed board game called ‘Battle of Little Bighorn’. The game is based on the famous 1876 Battle of Little Bighorn fought between Custer’s 7th Cavalry Regiment and Sitting Bull’s Native American tribal forces. Board game players are on Custer’s side and must either wipe out Sitting Bull’s forces or make it to safety across Little Bighorn River. The advert begins with a dramatic recreation of the 1876 Battle of Little Big Horn. The footage resembles numerous westerns from the 1950s and 1960s and may be an excerpt from a film. Shots of actors playing Custer’s cavalry and Chief Sitting Bull’s men are both shown. The narrator notably uses disturbing racially-offensive language to refer to Sitting Bull’s men: “savage Cheyenne”. The narrator consistently states the name of the board game throughout the advert and describes its connections to the real battle. There is then a shot of the board game’s title which is formed from cut-out letters that are on fire. There are then a series of close-ups showing the board game pieces. An actor playing one of Sitting Bull’s men then addresses the camera while holding the board game. The actor says that the game is “big fun” in a slow and exaggerated manner, seemingly playing-up to racial stereotypes. There are further shots of the cavalry. There is then a shot of the board game’s box. The film ends on another shot of the board game’s title which is made up of cut-out letters and on fire.