Metadata
WORK ID: NEFA 19512 (Master Record)
Title | Year | Date |
THE CHANGING ROLE OF THE CIRCULATION SALESMAN | 1986 | 1986-01-01 |
Details
Original Format: Hiband Umatic Colour: Colour Sound: Sound Duration: 10 mins 30 secs Credits: Organisations: Newcastle Chronicle & Journal, Turners Film and Video Productions Genre: Promotional Subject: Working Life |
Summary Promotional video in two parts for the Newcastle Chronicle and Journal by Turners Film and Video Productions, which looks at the changing role of the circulation newspaper salesman on the fictional 'Daily Bugle' as portable computer technology begins to revolutionise the promotion, accounting, and delivery of daily newspapers. The first half is a speeded-up, pre-computer comical day in the life the salesman around the Newcastle upon Tyne area. |
Description
Promotional video in two parts for the Newcastle Chronicle and Journal by Turners Film and Video Productions, which looks at the changing role of the circulation newspaper salesman on the fictional 'Daily Bugle' as portable computer technology begins to revolutionise the promotion, accounting, and delivery of daily newspapers. The first half is a speeded-up, pre-computer comical day in the life the salesman around the Newcastle upon Tyne area.
Title: The role of the circulation...
Promotional video in two parts for the Newcastle Chronicle and Journal by Turners Film and Video Productions, which looks at the changing role of the circulation newspaper salesman on the fictional 'Daily Bugle' as portable computer technology begins to revolutionise the promotion, accounting, and delivery of daily newspapers. The first half is a speeded-up, pre-computer comical day in the life the salesman around the Newcastle upon Tyne area.
Title: The role of the circulation salesman Daily Bugle [posted on a newsagent’s headline board]
Title: Or is it? [posted on headline board]
An office clock reads 9 o’clock as the radio beeps out the hour. The Daily Bugle circulation salesman and his manager are looking over the day’s calls. They shake hands and the salesman starts his day. The salesman sets off and races through the revolving glass door - twice. He speeds off in his car. He makes stops at newsagents such as Finlays in Newcastle and around Tyneside, collecting unsold newspapers and cash. He puts up a Daily Bugle poster on a headline board: ‘Shock at Horror Probe’ and continues on his round, stopping for a speedy conversation with a shop owner.
The Bugle office clock reads eleven thirty and the salesman’s back after his round. He empties his pockets of cash collected. He draws up the latest headline poster: ‘Man battered in chip shop’. Off he drives again, beeping a car at the traffic lights. He picks up one of his young newspaper sellers and drops him outside a newsagents. The window’s full of posters. He 'Benny Hill taps' the newsagent’s bald head at the door as he leaves.
The office clock now reads twelve thirty. The circulation salesman stops off at a pub for a speedy lunch of crisps and a pint of beer, burping on his way out. He sets off on his round again. A new headline is posted outside a newsagent. And he drives off again. He stops at a seafront newsagent and posts the new Daily Bugle headline: ‘Bakers want a rise’.
He pulls up suddenly outside the Daily Bugle office causing an accidental car crash. He grabs another batch of newspapers and he’s back outside Benton Travel with newspapers for the young seller, wiping sweat from his brow. At the seafront newsagent, he posts another headline: ‘Man cleared of blockage – pics’. Someone rips it out and replaces it with his own poster while the salesman’s in the shop. He exits and shakes his head. Then drives off again.
The office clock reads half past four. Parking up, he heads into a telephone box to make a call but it’s broken. He kicks the box and heads off in his car again. Back at the office, he offloads stacks of newspapers and sits down on them, exhausted. He counts out the collected money. Back in the office with the sales manager, looking dishevelled, he has a moan about his hectic day.
A new headline is posted: ‘To be continued in the next thrilling episode’.
More headlines: ‘The role of the circulation salesman: An alternative’.
Its nine o’clock in the morning and the circulation salesman is back with his sales manager at the Daily Bugle office. The salesman’s life is changing. Computers are now installed at the newspaper office and he’s no longer a ‘runner’. He can analyse debts and targets with his manager and secretary before he hits the road. He consults with workers in the computerised telesales unit. He straightens his tie and smiles. He examines his charts. He calmly (this time) exits through the revolving glass door.
He drives off carefully and scouts for new locations, looking at a new housing estate. He heads into a newsagent with his briefcase. In the shop he gets out his portable computer and chats to a client.
Back at the office, newspaper bills are being prepared for him: ‘Big Jobs boost in city’. They are handed over to the driver of a circulations van. The circulations salesman arrives for his scheduled appointment at W.M. Egdell newsagent. He shakes hands with the newsagent and chats about the current sales situation. The young street vendor cycles to his pitch now with his newspaper bag. The commentary states "He's still smelly but at least he's got a new newsbag." His newspapers are delivered by van as he stands outside Benton Travel shop in a suburb of Newcastle.
The circulation salesman has time to have a leisurely lunch with one of his newsagents to plan a sales drive. A newsagent is now tasked with posting the headline poster. The salesman drives on his round in the afternoon. He speaks to two promotional staff who hand out balloons to customers. He chats to customers in a shop.
Back in his car, he plugs in a two-way radio link and speaks to his office, no longer needing to find a working telephone box. He parks at a brand new hypermarket and makes a sales pitch inside.
He motivates four new young street sales vendor recruits.
Now back at the Daily Bugle office, he checks in with the women in the canvassing unit, sees his circulation manager for a chat, looking happy and confident. He winks to camera. The clock reads half past five. He meets a girlfriend outside the office. They kiss and head into Macey’s bar and restaurant in Groat Market, Newcastle.
Credit: Produced by Turners Film & Video Productions Newcastle upon Tyne, England
Context
Science fiction predicted that in the modern age, technology and robots will take over. Although not quite at the pace predicted, this has already happened at an astonishing pace and depending on your point of view, this either brings with it a doomsday scenario or an AI infused utopia. This film acts as a reminder of just how much technology has changed everyday life in only three decades. In the case of 1980s circulation salesman, the computer transformed what was very labour intensive...
Science fiction predicted that in the modern age, technology and robots will take over. Although not quite at the pace predicted, this has already happened at an astonishing pace and depending on your point of view, this either brings with it a doomsday scenario or an AI infused utopia. This film acts as a reminder of just how much technology has changed everyday life in only three decades. In the case of 1980s circulation salesman, the computer transformed what was very labour intensive work (albeit slightly exaggerated here for the camera). It isn’t clear if this part recruitment video, part promotional video, given the niche topic in hand as the voiceover tells us ‘that this is a role familiar to many’ however to a modern audiences this profession is as retro as the equipment on display. The film has quite high production values and was made by Newcastle based filmmakers Tuners, who started life as a chemist shop, selling cameras from 1931 onwards down Pink Lane, Newcastle. From 1945 they successfully branched into the promotional film market and were operating up until 1999.
The film is split into two parts, the first using a ‘carry on’ style film aesthetic, with comic sound effects and music, dodgy puns and silly sped-up car chases. Yet moving beyond the filming style, what does this first part really say about life as a circulation salesman? It is a hectic but lonely profession, always on the move from place to place, counting your cash with a quick stop for lunch. As Charley in Arthur Miller’s Death of a Salesman says ‘the only thing you've got in this world is what you can sell’. This applies particularly to the old-time circulation salesman here. It seems you are only as good as the pile of papers you have, which he distributes at a seemingly frenetic pace, from the backseat of his little car. If the first half of the film bears witness to the death of the circulation salesman as we knew it, the second half sees his rebirth, where ‘thanks to computers’ we see the role revolutionised from the way it was done before. The changes that technology wrought are extraordinary. In 1986, the portable computers don’t look so easy to carry. On a sales call to a newsagent we see a large computer keyboard sitting on top of a leather briefcase. The car is fitted with an old two-way radio that he uses to keep in touch with the office. All this equipment now replaced with a small microchip-enabled smartphone. The job morphs from bring primarily on the road to a desk-based one, involving spreadsheets and projected performance targets. What is also apparent from the film is the gender split in labour, where the vendors, publishers and delivery drivers are male in comparison to an entire all-female office at the fictional ‘Daily Bugle’. This is still reflected in the real job market today with data from the 2018 European workforce survey showing that 80% of clerical work is done by women. While the film is made in a tongue-in-cheek way with a hopeful ending, the largest unforeseen change since 1986 is the slump in local newspaper sales. Newsrooms now have fewer staff multi-tasking to keep costs to a minimum with local titles in some areas seeing a steady decline in circulation figures and others closing altogether. Certainly the scenes of the salesman confidently wooing a newsagent with lunch in a fancy restaurant is a distant memory. Journalism and mainstream media, like the man in this film, have gone through another death and rebirth thanks to the internet. What technology will bring to the newspaper industry in the next 30 years will be a future headline worth reading. References: Jobs still split along gender lines https://ec.europa.eu/eurostat/web/products-eurostat-news/-/EDN-20180307-1 https://www.pressgazette.co.uk/regional-daily-abcs-ipswich-star-falls-hardest-as-print-circulations-tumble-across-dailies/ |