Metadata
WORK ID: NEFA 22085 (Master Record)
| Title | Year | Date |
| VAUX COMMERCIAL: FAIRFIELD ARMS STOCKTON | 1965 | 1965-01-01 |
|
Details
Original Format: 35mm Colour: Black & White Sound: Sound Duration: 42 sec Credits: Organisations: Vaux Breweries, Erwin Wasey Ltd Individual: Kent Walton Genre: Advertising Subject: Urban Life Sport Industry |
| Summary A 30 second television advertisement for Vaux Breweries filmed at The Fairfield public house at Stockton-on-Tees featuring both English professional wrestler Jackie Pallo and ITV sports commentator Kent Walton helping with a delivery of beer to the pubs modern conditioned cellar. |
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Description
A 30 second television advertisement for Vaux Breweries filmed at The Fairfield public house at Stockton-on-Tees featuring both English professional wrestler Jackie Pallo and ITV sports commentator Kent Walton helping with a delivery of beer to the pubs modern conditioned cellar.
The advertisements begins on the livery for ‘Vaux Brewery, Sunderland’ printed on the door of a delivery lorry parked outside The Fairfield public house at Stockton-on-Tees. Kent Walton and Jackie Pallo, wearing a...
A 30 second television advertisement for Vaux Breweries filmed at The Fairfield public house at Stockton-on-Tees featuring both English professional wrestler Jackie Pallo and ITV sports commentator Kent Walton helping with a delivery of beer to the pubs modern conditioned cellar.
The advertisements begins on the livery for ‘Vaux Brewery, Sunderland’ printed on the door of a delivery lorry parked outside The Fairfield public house at Stockton-on-Tees. Kent Walton and Jackie Pallo, wearing a shiny suit, walks over to the lorry and Jackie attempts to lift one of the beer barrels from the back. Failing, he looks over and smiles at Kent as one of the delivery men comes over.
The film cuts to show the pub’s sign standing nearby and then back to Kent watching Jackie lower a barrel into the cellar by rope.
Down in the cellar Kent and Jackie take pints of Vaux beer from a tray, raise their glasses and takes a sip. Close up on Jackie taking a drink.
The advertisement ends on a tankard of beer with the Vaux logo on the front and male voices singing “Vaux beer brewed in the North by people who love good beer”.
Context
Context
This is an example of a cinema advertisement for Vaux Brewery, one of ten commercials sponsored by the brewery in the mid-1960s preserved at North East Film Archive. Vaux Brewery operated in Sunderland from 1806 up until 1999 when it was closed due to advice from London based financiers.
The founder of the company was Cuthbert Vaux, who produced the company's most infamous drinks, the Vaux’s Stout and the Double Maxim, both of which are featured in the advertisements and were...
Context
This is an example of a cinema advertisement for Vaux Brewery, one of ten commercials sponsored by the brewery in the mid-1960s preserved at North East Film Archive. Vaux Brewery operated in Sunderland from 1806 up until 1999 when it was closed due to advice from London based financiers. The founder of the company was Cuthbert Vaux, who produced the company's most infamous drinks, the Vaux’s Stout and the Double Maxim, both of which are featured in the advertisements and were the most common drinks they brewed. The first brewery location for the company was on the corner of Matlock Street and Cumberland Street. However, they were forced to move when the land was purchased for the Central Railway Station, their second location on Castle Street from 1875, where they would stay until the company’s dissolution. They also held another brewery in Union Street for thirty years from 1844 until the 1870s. The Vaux & Co. brewery was a family owned business. After Cuthbert Vaux died in 1878 the company was passed on to his sons, John and Edwin. John Vaux’s sons, named Cuthbert and Ernest, would go on to join Edwin in the brewing business after their father’s passing. Even parts of management were family members. Frank Nicholson, who joined as a manager in the late 1890s, married the daughter of John Vaux, Amy, and became director. Upon becoming director, Frank Nicholson oversaw a variety of big changes for the brewery. Vaux expanded into a bigger company under Frank; he organised a union with North East Breweries Ltd., creating the second largest brewers in England, with Vaux and Associated Breweries Ltd. Brewing companies were also purchased in Sheffield, and in 1972 Vaux expanded overseas, with the acquisition of Fred Koch Brewery in New York, but this venture only lasted three years. In the 1990s they also made their fatal expansion into hotels, which would ultimately lead to the end of Vaux Breweries. The Vaux breweries were closed in 1999 and the company then turned to focus on its investments in hotels and restaurants, under advice from London financier Alex Brown. This was a shock to many in the area, even some within the company itself, as the brewing sector was very successful with profits of £50 million. The Chairman of the company, Paul Nicholson, was so displeased with the news that he resigned from his post. Ultimately the closure would leave 700 out of a job and a hole in the spirit of the city. After rebranding as Swallow Group Plc. the new company did not last very long on its own. In 2000 the company was taken over by Whitbread. From here the Swallow Hotels became Marriott hotels and the pubs were turned into brands such as Brewers Fayre. In 2003 the Swallow brand itself was purchased by London Inn Group, however, by 2006 this went into administration. In 2014 the last hotel located in Glasgow had closed. The Vaux Breweries were closely linked to the culture and community of Sunderland. They served as the team shirt sponsors for Sunderland AFC from the mid-1980s until the brewery’s closure in 1999 and the headquarters on Castle Street in central Sunderland, played a big part in its architectural landscape. This headquarters was demolished in 2008 and as of 2014 it has been a discontinuous construction site for a new base for Sunderland City Council. Their advertisements were made firstly to promote their products, but also served to highlight their chain of local pubs and bars around the North East. Their adverts commonly featured their trademark dray and horses, appealing historical symbols of the Vaux Brewery, which spoke to the tradition and trustworthiness of the company. At the end of the adverts the company jingle would play out, ‘Vaux Beer brewed in the North- for people who know good beer’. These beer adverts were narrated by, or featured, Kent Walton, one-time Radio Luxembourg disc jockey who became famous for commentating on tennis, football, and most notably on wrestling coverage on ITV’s ‘World of Sport’. He is joined in this commercial spot by Jackie Pallo who earned the nickname “Mr TV” due to his popularity in the 1960s and 70s as a wrestling villain in his televised bouts. A professional wrestler since the 1940s, Jackie Pallo became a ringside advisor for Kent Walton when commercial TV arrived in Britain in 1955 and wrestling hit the small screen. Pallo won the British Heavy Middleweight Championship in 1969, however he had two failed attempts at the European Middleweight Championship against fellow British wrestler and arch rival Mick McManus, with whom he clashed in and out of the ring. Cheating was all part of wrestling as showbiz and 'sporting spectacle' as he described his work, a world of heroes and villains, In 1985 his autobiography ‘You Grunt, I’ll Groan’ was released detailing his time in- and the secrets of- wrestling as a performance and a business. This did not go down well with those still in the business. As a flamboyant character and big-name performer, Jackie Pallo was in demand for appearances on television shows like Emergency Ward 10 and The Avengers, in which Honor Blackman (playing Steed's side-kick Cathy Gale) once knocked him out (for real) in a fight scene. His defensive response: "This was an accident. I have never been beaten by a woman and I never intend to be." Fans of the sport may also be interested in a Tyne Tees TV Northern Life magazine spot about how professional women wrestlers fared in the 1960s and 70s. http://www.yorkshirefilmarchive.com/film/northern-life-wrestling-women Brit wrestling of the past and its pantheon of stars like Pallo, Big Daddy, McManus and Les Kellett were also the inspiration for a sentimental geezer romp in Stephen Graham's 2018 film release Walk Like A Panther where old wrestlers make a surprise comeback via YouTube and make a stand to save their local pub 'The Half-Nelson' from a developer. In this 1965 commercial the traditional Vaux horse and dray are absent, and in their place a Vaux delivery van arrives with the beer kegs at The Fairfield in Stockton-on-Tees. This pub is still around today on Fairfield Road. After its demise, the spirit of Vaux Brewery was continued by two of its former directors, who would go on to form the Maxim Brewery, buying the original recipes of their classic drinks, including Double Maxim. More recently, as of Easter 2019, there has been a revival of the Vaux Brewery name. An attempt to open another Vaux Brewery with a more modern take on the Vaux name is trying to fill the void left in Sunderland by the original closure. References: https://www.sunderlandecho.com/news/legendary-vaux-brewing-name-set-for-sunderland-return-1-9590081 https://www.sunderlandecho.com/news/timeline-the-history-of-sunderland-s-vaux-brewery-as-it-prepares-for-city-rebirth-1-9590412 https://boakandbailey.com/2015/05/gallery-vaux-beer-mats-1970s-80s/ https://www.sunderlandecho.com/news/former-vaux-breweries-boss-will-be-delighted-if-new-sunderland-brewery-succeeds-1-9591489 https://www.sunderlandecho.com/our-region/sunderland/1960s-vaux-beer-advert-shot-at-once-popular-sunderland-pub-released-in-search-for-lost-film-gems-1-9333908 https://www.thenorthernecho.co.uk/history/17521521.those-were-the-drays-memories-of-vaux-brewery-20-years-after-its-closure/ https://wearsideonline.com/vaux-brewery/ https://www.chroniclelive.co.uk/news/north-east-news/sunderland-council-vaux-civic-centre-15262298 https://www.theguardian.com/news/2006/feb/17/guardianobituaries.mainsection http://theavengers.tv/forever/bio-blackman.htm Related Collections: http://www.yorkshirefilmarchive.com/film/vaux-commercial-shepherd-and-shepherdess-beamish http://www.yorkshirefilmarchive.com/film/vaux-commercial-copper-beech-darlington http://www.yorkshirefilmarchive.com/film/vaux-commercial-pennywell-comrades-club-sunderland http://www.yorkshirefilmarchive.com/film/vaux-commercial-middlesbrough-co-operative-club http://www.yorkshirefilmarchive.com/film/vaux-commercial-beresford-arms-whalton http://www.yorkshirefilmarchive.com/film/vaux-commercial-thorney-close-sports-club-sunderland http://www.yorkshirefilmarchive.com/film/vaux-commercial-windmill-cowgate http://www.yorkshirefilmarchive.com/film/northern-life-wrestling-women |
