A 30 second television advertisement for Vaux Breweries to promote Norseman lager; ‘a lager for men’. A young woman drinking a pint of Norseman looks over suggestively at a Viking warrior who is arm wrestling one of the locals in a pub. Quickly defeating the man they all laugh and chat together over pints of lager. The advertisement opens on a close up of a woman’s face which cuts to a Viking warrior arm wrestling with another man in the bar area of a public house watched by a number of...

A 30 second television advertisement for Vaux Breweries to promote Norseman lager; ‘a lager for men’. A young woman drinking a pint of Norseman looks over suggestively at a Viking warrior who is arm wrestling one of the locals in a pub. Quickly defeating the man they all laugh and chat together over pints of lager. The advertisement opens on a close up of a woman’s face which cuts to a Viking warrior arm wrestling with another man in the bar area of a public house watched by a number of other men. The woman takes a sip from her lager while still looking at the Viking. Two men standing nearby continue to watch the two men arm wrestle; one takes a sip from his pint of Norseman. The Viking looks across at the woman while holding a pint of lager in a drinking horn. The woman takes another sip leaving foam across her top lip which she licks off. The Viking turns back to the arm wrestling and quickly defeats his opponent. The woman smiles followed by the defeated man also smiling. Light streams through a tankard of Norseman Lager, with the logo on the front. The tankard is placed on a window sill. Back at the bar the Viking laughs with his arm around his former opponent. The advert ends with the camera pulling back to show a busy bar area with everyone looking happy drinking their Norseman Lager Title: Norseman. Lager on the stronger side.