Metadata
WORK ID: YFA 3939 (Master Record)
| Title | Year | Date |
| SMARTIES 1963-1969 | 1969-1982 | 1969-01-01 |
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Details
Original Format: 35mm Colour: Colour Sound: Sound Duration: 12 mins 41 secs Subject: Industry |
| Summary Rowntree's of York have been making "Chocolate Beans" since at least 1882. The product was renamed "Smarties Chocolate Beans" in 1937, and has continued onto the product still manufactured today. This reel consists of a series of 21 adverts for Smarties made between 1969 and 1982. |
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Description
Rowntree's of York have been making "Chocolate Beans" since at least 1882. The product was renamed "Smarties Chocolate Beans" in 1937, and has continued onto the product still manufactured today. This reel consists of a series of 21 adverts for Smarties made between 1969 and 1982.
Waterfall: Then you'll be the leader of the band with Smarties (1969) Col
Abbey: Then you'll be the leader of the band with Smarties (1969) Col
Who puts the colour in:...
Rowntree's of York have been making "Chocolate Beans" since at least 1882. The product was renamed "Smarties Chocolate Beans" in 1937, and has continued onto the product still manufactured today. This reel consists of a series of 21 adverts for Smarties made between 1969 and 1982.
Waterfall: Then you'll be the leader of the band with Smarties (1969) Col
Abbey: Then you'll be the leader of the band with Smarties (1969) Col
Who puts the colour in: We're all living in Smartie land. Smarties (1971) Col
Mighty Giraffe: We're all living in Smartie land. Smarties (1971) Col
Jack in the Box: We're all living in Smartie land. Smarties (1971) Col
Cavalry Charge: We're all living in Smartie land. Smarties (1971) Col
S is for Smarties: We're all living in Smartie land. Smarties (1972) Col
Rainbow Slalom: You know your dreams will all come true in Smartie land (1972) Col
Cavalry Charge '73: What a lot I've got (1973) Col
Mighty Giraffe '73: What a lot I've got (1973) Col
Jack in the Box '73: What a lot I've got (1973) Col
Woodpecker '73: What a lot I've got (1973) Col
Wizard: Such a lot of Smarties for everyone (1975) Col
Nessie: Such a lot of Smarties for everyone (1975) Col
Children: Smarties make you smile (1976) Col
Disco: A handful of Smarties goes a long, long way (1978) Col
Disco (Cinema): A handful of Smarties goes a long, long way (1978) Col
Disco: A handful of Smarties goes a long, long way (1981) Col
The Smarties Place: Things are happening at the Smarties Place (1982) Col
The Smarties Place: Things are happening at the Smarties Place (1982) Col
The Smarties Place: Things are happening at the Smarties Place (1982) Col
Context
Why should the glitz of a cocktail bar or the excitement of a disco just be for adults? Children too can experience these delights, only with Smarties taking the place of alcoholic beverages, and where these are shared with your mates rather than used to help chat up members of the opposite sex. This is the Smarties Place, where “things are happening”; which had been, a decade earlier, Smarties Land, where “you know your dreams will all come true.”
This is one of a large collection of...
Why should the glitz of a cocktail bar or the excitement of a disco just be for adults? Children too can experience these delights, only with Smarties taking the place of alcoholic beverages, and where these are shared with your mates rather than used to help chat up members of the opposite sex. This is the Smarties Place, where “things are happening”; which had been, a decade earlier, Smarties Land, where “you know your dreams will all come true.”
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. This advert would have been made before the concerns over the use of additives emerged in the 1990s, with later studies linking e-numbers to hyperactivity in children and other health issues. Eventually Nestlé removed the blue coloured Smarties, which contained these in 2006. They have subsequently re-introduced blue Smarties, now coloured with a seaweed extract called spirulina, which is claimed to be full of vitamins and minerals. 17,000 Smarties are still consumed every minute. |
