Metadata
WORK ID: YFA 3955 (Master Record)
| Title | Year | Date |
| KIT KAT 1969-1971 | 1969-1971 | 1969-01-01 |
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Details
Original Format: 35mm Colour: Black & White / Colour Sound: Sound Duration: 15 mins 24 secs Subject: Industry Fashions |
| Summary The original four-finger version of the bar was developed after a worker at the Rowntree's factory, York put a suggestion in the recommendation box for a snack that a "man could have in his lunch box for work". The product was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched on May 1 ... |
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Description
The original four-finger version of the bar was developed after a worker at the Rowntree's factory, York put a suggestion in the recommendation box for a snack that a "man could have in his lunch box for work". The product was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched on May 15, 1936. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and after World War II just Kit Kat....
The original four-finger version of the bar was developed after a worker at the Rowntree's factory, York put a suggestion in the recommendation box for a snack that a "man could have in his lunch box for work". The product was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched on May 15, 1936. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and after World War II just Kit Kat. The following advertizements ran from 1969-1971.
Plumber: Kit Kat makes the break that keeps you going (1969) B&W
Plants: Kit Kat makes the break that keeps you going (1969) B&W
Meccano: Kit Kat makes the break that keeps you going (1969) B&W
Student: Kit Kat makes the break that keeps you going (1969) B&W
Rollers: Kit Kat makes the break that keeps you going (1969) B&W
Trunk: Kit Kat makes the break that keeps you going (1969) B&W
Ticket Collector: Kit Kat. It has to be Kit Kat (1970) B&W
Café - Post Box: Kit Kat. It has to be Kit Kat (1970) B&W
Magician – Licence: Kit Kat. It has to be Kit Kat (1970) B&W
Bank - Ticket Collector: Kit Kat. It has to be Kit Kat (1970) B&W
Policeman – Post box: Kit Kat. It has to be Kit Kat (1970) B&W
Postman – Light: Kit Kat. It has to be Kit Kat (1970) B&W
Napoleon Gangsters: Kit Kat. It has to be Kit Kat (1970) B&W
Barber: Kit Kat. It has to be Kit Kat (1970) Col
Safe: Kit Kat. It has to be Kit Kat (1970) Col
BR Ticket Collector: Kit Kat. It has to be Kit Kat (1970) Col
Bus Ticket/Cash Register: Kit Kat. It has to be Kit Kat (1970) Col
Commissionaire – Clock: Kit Kat. It has to be Kit Kat (1970) Col
Photo Me – Decorator: Kit Kat. It has to be Kit Kat (1970) Col
Lucky Dip: Kit Kat. It has to be Kit Kat (1970) Col
Street Photographer: Kit Kat. It has to be Kit Kat (1970) Col
Builder - Admiral Roulette: Kit Kat. It has to be Kit Kat (1970) Col
Autograph Book: Kit Kat. It has to be Kit Kat (1970) Col
Dry Cleaner – Decorator: Kit Kat. It has to be Kit Kat (1970) Col
Moon wrapper: Kit Kat. It has to be Kit Kat (1970) Col
Sherlock Holmes: Kit Kat. It has to be Kit Kat (1970) Col
Postman - Mirror – Policeman: Kit Kat. It has to be Kit Kat (1970) B&W
Magician: Kit Kat. It has to be Kit Kat (1970) B&W
Pocket Watch: Kit Kat. It has to be Kit Kat (1970) Col
Issac Newton – Builder: Kit Kat. It has to be Kit Kat (1970) Col
Juke Box – Decorator: Kit Kat. It has to be Kit Kat (1970) Col
Cavalier: Kit Kat. It has to be Kit Kat (1970) Col
Snow: Have a break, have a Kit Kat (1971) Col
Context
This is one of very many Rowntree TV ads during the early 1960s which aimed to show the universal appeal of Kit Kats, each featuring a different everyday situation, or someone from a different occupation, breaking open a Kit Kat as if it was manna from heaven. Here we have an excited boy having a break from having to figure out the complexities of Meccano, the very popular boy’s hobby of the time.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of...
This is one of very many Rowntree TV ads during the early 1960s which aimed to show the universal appeal of Kit Kats, each featuring a different everyday situation, or someone from a different occupation, breaking open a Kit Kat as if it was manna from heaven. Here we have an excited boy having a break from having to figure out the complexities of Meccano, the very popular boy’s hobby of the time.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. The advertising idea of a ‘break’ was converted into the famous slogan ‘Have a Break, Have a Kit Kat’ in May 1957, along with the image of the broken bar, when the first advert appeared on commercial TV. The slogan was coined by Donald Gilles, an executive at advertising agency JWT in London. When TV advertising began in 1955 Rowntree’s was ready with a £50,000 budget, increasing to £650,000 by 1957, half their total advertising budget. By the 1960s Meccano sales were beginning to decline, so no doubt they would have been pleased to have this bit of publicity. |
