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AERO 1961-1976

MetadataFramesRelated records
Metadata

WORK ID: YFA 3974 (Master Record)

TitleYearDate
AERO 1961-19761961-1984 1961-01-01
Details Original Format: 35mm
Colour: Black & White / Colour
Sound: Sound
Duration: 25 mins 12 secs

Subject: Industry



Summary
Aero was launched as 'the new chocolate' by Rowntree in October 1935, at a cost of 2d. (old pennies). Initially it was available only in the North of England, distribution expanding throughout the UK the following year. By 1936 Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength of the brand, r ...
Description
Aero was launched as 'the new chocolate' by Rowntree in October 1935, at a cost of 2d. (old pennies). Initially it was available only in the North of England, distribution expanding throughout the UK the following year. By 1936 Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength of the brand, rather than the company name. The following reel consists of a series of adverts for the product which ran from 1961-1984. Adverts:...
Aero was launched as 'the new chocolate' by Rowntree in October 1935, at a cost of 2d. (old pennies). Initially it was available only in the North of England, distribution expanding throughout the UK the following year. By 1936 Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength of the brand, rather than the company name. The following reel consists of a series of adverts for the product which ran from 1961-1984. Adverts: Orange Aero – Bite it and See (1961) B&W Peppermint Aero – Bite it and See (1961) B&W  Milk Chocolate Aero – Bite it and See (1961) B&W  Coffee Aero – Bite it and See (1961) B&W  Plain and Milk Aero – New and 2d off (1963) B&W  Aero Just Bubbles – Just bubbles with full cream milk (1964) B&W  Aero Just Bubbles – Just bubbles with full cream milk (1964) B&W  Aero Circle O – Just bubbles with full cream milk (1965) B&W  Aero Circle O – Just bubbles with full cream milk (1965) B&W  Balloons – With the light, light taste (1968) B&W  Glider – Milk chocolate with the light, light taste (1968) B&W  High Diver – Milk chocolate with the light, light taste (1969) B&W  Chinese Kite – Milk chocolate with the light, light taste (1969) B&W Cool Light Taste (Peppermint) – Milk chocolate with the light, light taste (1969) B&W Bubbly Bar – Let your tongue taste the difference (1971)  Col Bubbly Bar – Let your tongue taste the difference (1971)  Col  Hampstead Girl – So different from the crowd (1973) Col  Hampstead Girl – So different from the crowd (1973) Col  Student Nurse – So different from the crowd (1973) Col  Student Nurse – So different from the crowd (1973) Col  Girl on Train – So different from the crowd (1974) Col  Girl on Train – So different from the crowd (1974) Col  Biting Bubbles – Because biting bubbles is better (1976)  Col  Biting Bubbles – Because biting bubbles is better (1976)  Col  Train – It's incomparabubble (1980) Col – Featuring Nigel Havers Unforgetabubble – You'll find Aero unforgetabubble too (1980) Col Unforgetabubble (Rev) – You'll find Aero unforgetabubble too (1981) Col Piccadilly – Reach for the bubbles (1982) Col  Landscape – Reach for the bubbles (1982) Col  Date – Think bubbles (1982) Col  Grid – Think bubbles (1982) Col Sonar – Think bubbles (1982) Col  Date Rev 1 – Think bubbles (1983) Col  Date Rev 2 – Think bubbles (1983) Col  Tunnel of Love – Think bubbles (1983) Col  In Demand – Think bubbles (1984) Col  In Demand (No Price) – Think bubbles (1984) Col
Context
The well-known charms of Nigel Havers are here seen being put into practice in this ad from 1980 for the popular chocolate, Aero.  Havers exchanges puns on the bubbly quality of Aero with an equally bubbly lady on a train. This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products.  Aero started life back in 1935, the name reflecting a desired association with jet travel, and they soon arrived in New York the...
The well-known charms of Nigel Havers are here seen being put into practice in this ad from 1980 for the popular chocolate, Aero.  Havers exchanges puns on the bubbly quality of Aero with an equally bubbly lady on a train.

This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products.  Aero started life back in 1935, the name reflecting a desired association with jet travel, and they soon arrived in New York the following year.   From the beginning there was an emphasis in their adverts on what is distinctive about Aero – the bubbles – and hence slogans like, "It's the bubbles of nothing that make it really something".  There has recently been a project to identify the “Aero Girls” that featured in paintings in adverts during the 1950s.  Later, in the 1980s, Nigel Havers made a series of better-known adverts for Lloyds Bank alongside Jan Francis.
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