Metadata
WORK ID: YFA 3977 (Master Record)
Title | Year | Date |
FRUIT GUMS 1959-1963 | 1960-1963 | 1960-01-01 |
Details
Original Format: 35mm Colour: Black & White Sound: Sound Duration: 13 mins 20 sec Subject: Industry |
Summary Rowntree's Fruit Gums were first introduced in 1893, making them one of Nestle's oldest current confectionery brands. This reel features a series of adverts for Fruit Gums made between 1960 and 1963. |
Description
Rowntree's Fruit Gums were first introduced in 1893, making them one of Nestle's oldest current confectionery brands. This reel features a series of adverts for Fruit Gums made between 1960 and 1963.
What is a Boy: Don't forget the Fruit Gums Mum (1960) B&W
What is a Girl: Don't forget the Fruit Gums Mum (1960) B&W
What is a Boy: That's why I don't forget my Fruit Gums Mum (1960) B&W
What is a Girl: Please don't forget the Fruit Gums Mum...
Rowntree's Fruit Gums were first introduced in 1893, making them one of Nestle's oldest current confectionery brands. This reel features a series of adverts for Fruit Gums made between 1960 and 1963.
What is a Boy: Don't forget the Fruit Gums Mum (1960) B&W
What is a Girl: Don't forget the Fruit Gums Mum (1960) B&W
What is a Boy: That's why I don't forget my Fruit Gums Mum (1960) B&W
What is a Girl: Please don't forget the Fruit Gums Mum (1960) B&W
What is a Teenager: That's why when we buy sweets we don't forget the Fruit Gums (1960) B&W
What is a Teenager: That's why when I fancy some sweets I don't forget my Fruit Gums chum (1960) B&W
Goods Train: Rowntrees Fruit Gums last the longest, nothing lasts as long as (1960) B&W
Traffic Jam: Rowntrees Fruit Gums last the longest, nothing lasts as long as (1960) B&W
Going on Holiday: Don't forget the Fruit Gums (1961) B&W
Sea Fishing: Don't forget the Fruit Gums (1961) B&W
Football Match: Don't forget the Fruit Gums (1961) B&W
Coach Tour: Don't forget the Fruit Gums Mum (1961/2) B&W
Coming Home: Don't forget the Fruit Gums Mum (1961/2) B&W
Fishing: Don't forget the Fruit Gums Mum (1962) B&W
Fishing II: Don't forget the Fruit Gums Mum (1962) B&W
Zoo: Don't forget the Fruit Gums Mum (1962) B&W
Zoo II: Don't forget the Fruit Gums Mum (1962) B&W
Picnic: Don't forget the Fruit Gums Mum (1962) B&W
Picnic II: Don't forget the Fruit Gums Mum (1962) B&W
Bedroom Window: Don't forget the Fruit Gums Mum (1962) B&W
Bedroom Window: Don't forget the Fruit Gums Mum (1962) B&W
Garden Gate: Don't forget the Fruit Gums Mum (1962) B&W
Christmas Dream: Don't forget the Fruit Gums Mum (1962) B&W
Bus Queue: Buy Rowntrees Fruit Gums in the New Giant Tube only 6d (1963) B&W
Country Gate: Buy Rowntrees Fruit Gums in the New Giant Tube only 6d (1963) B&W
Homework: Don't forget the Fruit Gums Chum. 3d and 6d. (1963) B&W
At the Photographers: Don't forget the Fruit Gums Chum. 3d and 6d. (1963) B&W
Tidying the Room: Don't forget the Fruit Gums Chum. 3d and 6d. (1963) B&W
Tea Party: Don't forget the Fruit Gums Chum. 3d and 6d. (1963) B&W
Context
As with many of their other ads for confectionary, Rowntree’s aimed to make fruit gums a treat for everybody on any occasion: from tidying the house to being stuck in a traffic jam. Here the teenager is targeted, with the opening line, “What is a teenager?” A gang of lads sporting Elvis quiffs visit a record shop and enter a record booth, with Cliff Richard’s debut LP carefully placed behind, and pass the fruit gums; in the days before passing around the bennies and black beauties.
This is...
As with many of their other ads for confectionary, Rowntree’s aimed to make fruit gums a treat for everybody on any occasion: from tidying the house to being stuck in a traffic jam. Here the teenager is targeted, with the opening line, “What is a teenager?” A gang of lads sporting Elvis quiffs visit a record shop and enter a record booth, with Cliff Richard’s debut LP carefully placed behind, and pass the fruit gums; in the days before passing around the bennies and black beauties.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. Cliff Richard’s rare first LP, with the Drifters in the soon-to-be Shadows line up, was recorded live in February 1959 (reaching 4 in the album charts). Famously, the teenager was born in the USA in the 1940s and arrived in Britain in the fifties. This ad reflects the early years of the teenager before the rock and roll influence morphed them into fully fledged rockers and the more sophisticated mods, and their culture of “uppers.” Before too long the association between teenagers and sweets would become rather dated, and the ads would have to become somewhat more subtle. |