Metadata
WORK ID: YFA 3990 (Master Record)
| Title | Year | Date |
| LION BAR 1979-1980 | 1976-1984 | 1976-01-01 |
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Details
Original Format: 35mm Colour: Colour Sound: Sound Duration: 6 mins 4 secs Subject: Industry |
| Summary Lion Bar is a chocolate bar made by Nestle, previously a Rowntree's product. The Lion Bar was originally designed by chocolatier Allan Norman. Lion Bars were launched in 1976 and are aimed primarily at young men aged 16-24. This reel comprises of a series of adverts for Lion Bar. |
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Description
Lion Bar is a chocolate bar made by Nestle, previously a Rowntree's product. The Lion Bar was originally designed by chocolatier Allan Norman. Lion Bars were launched in 1976 and are aimed primarily at young men aged 16-24. This reel comprises of a series of adverts for Lion Bar.
Stalking: Crunch it, chew it. When you feel like a great big bite (1976) Col
Pride: Crunch it, chew it. When you feel like a great big bite (1977) Col
Stalking 1978: Crunch it, chew it. When you feel...
Lion Bar is a chocolate bar made by Nestle, previously a Rowntree's product. The Lion Bar was originally designed by chocolatier Allan Norman. Lion Bars were launched in 1976 and are aimed primarily at young men aged 16-24. This reel comprises of a series of adverts for Lion Bar.
Stalking: Crunch it, chew it. When you feel like a great big bite (1976) Col
Pride: Crunch it, chew it. When you feel like a great big bite (1977) Col
Stalking 1978: Crunch it, chew it. When you feel like a great big bite (1978) Col
Sunset: The only way to beat it is to bite it, crunch it, chew it (1980) Col
Noon: The only way to beat it is to bite it, crunch it, chew it (1980) Col
Sunset: The only way to beat it is to bite it, crunch it, chew it (1980) Col
Noon: The only way to beat it is to bite it, crunch it, chew it (1981) Col
Roar: The only way to beat it is to bite it, crunch it, chew it (1982) Col
Roar: The only way to beat it is to bite it, crunch it, chew it (1982) Col
Now, only 13p: All the more reason to bit it, crunch it, chew it (1982) Col
Rocks (ITV): But only one of them's a real Lion Bar and that's the one to attack (1984) Col
Context
If a lion is the iconic animal that a product’s brand is based upon, then what else is needed than just to show a real-life lion? That must have been the thinking behind this uncomplicated advert, where the “magnificence” of the lion is advertisement enough in itself. As the Great British Diet has it: “A true beast of a bar. The Lion Bar is another piece of Rowntree's confectionery genius that boasts textures, calories and manliness.”
This is one of a large collection of films made...
If a lion is the iconic animal that a product’s brand is based upon, then what else is needed than just to show a real-life lion? That must have been the thinking behind this uncomplicated advert, where the “magnificence” of the lion is advertisement enough in itself. As the Great British Diet has it: “A true beast of a bar. The Lion Bar is another piece of Rowntree's confectionery genius that boasts textures, calories and manliness.”
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. Apparently, the Lion Bar was originally designed by chocolatier Allan Norman who worked at Rowntree’s second largest UK factory in Fawdon, Tyneside, which opened in 1958. After a trial in the Dorset area in 1977 Eric Nicoli of the marketing dept at Rowntree's introduced it, along with Yorkie (he later become head of EMI music). Some have seen it as a rival to Cadbury’s Picnic bar which came out much earlier in 1958. Nestlé claim that they are aimed primarily at young men aged 16-24. |
