BLACK MAGIC
Metadata

WORK ID: YFA 4016 (Master Record)

TitleYearDate
BLACK MAGIC1963-1980 1963-01-01
Details Original Format: 35mm
Colour: Black & White / Colour
Sound: Sound
Duration: 11 mins 7 secs

Subject: Industry



Summary
Black Magic was launched in 1933 by Rowntree's as a more affordable indulgence than the other chocolates that were available at the time. Product sales were very high during the post-war years, and the gift of a box of Black Magic became inextricably linked with the rituals of courtship. The following is a series of adverts for Black Magic which were produced between 1963-1980.
Description
Black Magic was launched in 1933 by Rowntree's as a more affordable indulgence than the other chocolates that were available at the time. Product sales were very high during the post-war years, and the gift of a box of Black Magic became inextricably linked with the rituals of courtship. The following is a series of adverts for Black Magic which were produced between 1963-1980. Spotlight Easter:  Black Magic for Easter (1963) B&W Flowers:  The perfect present for Mother's Day...
Context
Fresh from directing the gritty working-class realism of This Sporting Life, Lindsay Anderson here turns his poetic eye to portray the tastes of the very wealthy.  A tall dark handsome man brings a box of Black Magic, in somewhat restrained fashion, to a beautiful woman as they ascend the stairs in the Royal Opera House, Covent Garden. This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products.  Black Magic...
Frames
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