Metadata
WORK ID: YFA 4693 (Master Record)
Title | Year | Date |
DON'T TALK TO ME ABOUT RATES | c.1983 | 1980-01-01 |
Details
Original Format: 16mm Colour: Colour Sound: Sound Duration: 16 mins Credits: Produced by Produced Presentation for Sheffield City Council. Editing and Post Production-John Floyd and Phil White. Subject: Working Life Urban Life Politics |
Summary This film is part of the C.H. Wood collection and is an educational/promotional film for Sheffield City Council. The film explains exactly where the Council money is spent in the city, and how the services benefit the locals. |
Description
This film is part of the C.H. Wood collection and is an educational/promotional film for Sheffield City Council. The film explains exactly where the Council money is spent in the city, and how the services benefit the locals.
The film opens with a man in a pub ordering a drink and talking to his friend who is sitting at the bar. The barman tells the customer how much the pint costs and the customer gets angry and says `How Much?!' He then goes on to says that it's so hard to make...
This film is part of the C.H. Wood collection and is an educational/promotional film for Sheffield City Council. The film explains exactly where the Council money is spent in the city, and how the services benefit the locals.
The film opens with a man in a pub ordering a drink and talking to his friend who is sitting at the bar. The barman tells the customer how much the pint costs and the customer gets angry and says `How Much?!' He then goes on to says that it's so hard to make ends meet when you have children in school and then have to pay high council rates. He says what do we need councils for anyway?!.
Title-Don't Talk to me About Rates.
The voiceover says that the council is there to ensure the supply of services so that we can enjoy a good standard of living. He continues on to list many of the services that they council provides including schools, social housing, money loans, carers holidays, repairing roads, rubbish collection and park maintenance. There are shots of people carrying out all of these services.
The voiceover says that most of Sheffield's housing is looked after by the council and this is followed by shots of people painting windows, collecting rent, constructing new houses and refurbishing old ones.
The scene cuts back to the men in the pub with the customer talking to the camera. He says that ok he can see that the council provide housing and they should do, but that's all. The voiceover says that it isn't all that they do.
He talks about the amount of children that go to school every day in approximately 300 schools in Sheffield and that dinners need to be provided for most of those students. He also says that the Council pays for students to go to Poly-technic Colleges as well as centres for higher education for those who are able to.
The man in the pub again talks to the camera and agrees that they provide housing and schooling, but that it's the people that get free hand outs, that he disagrees with. The voiceover then goes on to talk about the services that are available for children's homes, elderly people, day centres for children, help for families in difficulty.
Back in the pub again and the voiceover says that the council also looks after the thousands of tonnes of rubbish that Sheffield produces every year, the street cleaning and the hygiene checks in hotels, cafes and pubs.
The customer in the pub agrees with the council carrying out these services but that he can't see how any other services are necessary.
The film continues on to say that the Council looks after many buildings themselves including the Town and City Hall, some museums, the markets, the car parks and the library.
Back to the pub and the man says that he enjoys a bit of culture, but he doesn't like the property developers that rush in to build huge concrete buildings that ruin the place. The voiceover says that the developers have to go through the Council first and convince them that they will improve the environment with their construction.
There are shots from around Sheffield centre and the voiceover says that the Council is the biggest employer and employs 30,000 people in a variety of rolls. He also says that you have a right to be on the electorate roll, be able to register births, marriages and deaths.
The voiceover explains that the grants given to Councils are being reduced so the gap has to be filled by Council rates increasing.
Back in the pub the customer is giving out about some companies carrying out daylight robbery with the money they charge for services and materials. The voiceover says that some companies have had to close because of this but that it's nothing to do with rates. He says that economists have called it `a downward Spiral' in the economy. This is followed by lots of shots of social welfare offices, closed shops and derelict warehouses.
The voiceover summarises all of the services that the Council carries out and says that for the price of a pint, why would you want to get rid of them? The man, who has been silently sitting at the bar with the customer, holds up a pint and says `don't look at me mate, I never said a word'.
Title-Produced by Produced Presentation for Sheffield City Council.
Editing and Post Production-John Floyd and Phil White.
CAN'T READ NEXT CREDIT
Title-Sheffield City Council Provides Services Worth Saving.
Context
This is a promotional film produced by Sheffield City Council. It concerns the rising council rates in Sheffield and is defending what that money is used for. The film is a propaganda film; its purpose was to persuade Sheffield residents to accommodate the council’s agenda. Film as a medium to present propaganda started with a series of silent films produced by Vitagraph studios, during the American-Spanish civil war of 1898. Other notable early examples would be the fictional 1915 film Birth...
This is a promotional film produced by Sheffield City Council. It concerns the rising council rates in Sheffield and is defending what that money is used for. The film is a propaganda film; its purpose was to persuade Sheffield residents to accommodate the council’s agenda. Film as a medium to present propaganda started with a series of silent films produced by Vitagraph studios, during the American-Spanish civil war of 1898. Other notable early examples would be the fictional 1915 film Birth of a Nation, directed by D.W Griffith, which deals with the American Civil War and the subsequent period of reconstruction. Following the October revolution in Russia, the soviet government enlisted the Russian film industry with the task of creating propaganda films to glorify their communist ideals. The result of this was the ground-breaking, influential and critically acclaimed 1925 film Battleship Potemkin, and is widely considered to be the best propaganda film ever made. In the UK, propaganda films began during the First World War with the 1915 film Britain Prepared, which used military footage to help promote ideas of British strength and resilience in the war effort.
“Rates” in this instance refers to a local council tax that affected every property - both residential and commercial. These properties would have a rate, to be paid annually to the council and was based on estimated rental value. The other source of local authority funding was from the central government, in the form of the rate support grant, some 60% of the total. This was one area of conflict between local authorities and the government. Rates were eventually replaced by Council Tax in 1993 – with the famously unpopular Community Charge, the "poll tax", in between. At the time this film was made, Sheffield Council had a no-redundancy policy and had made a commitment to keeping bus fares low, which explains why the high rates and the council’s decision to make a film defending these policies. In 1980, the Thatcher government introduced a new ‘block grant’, whereby the government to impose spending penalties on would reduce the central grant where local councils exceeded government decided expenditure targets. The response of councils was to increase rates to compensate, hence the introduction of rate capping in 1984, after this film was made, and which was imposed on Sheffield council, among many others, in 1985 – leading to a campaign against this from some city councils. The other major source of conflict between labour controlled councils and the Thatcher government was over the reduction of powers to local authorities which the Tories rapidly brought in. Thus, through a series of acts – The Local Government, Planning and Land Act, The Housing Act, The Education Act and the Transport Act, all introduced in 1980 – the powers of local authorities were drastically reduced, bringing in privatisation, and seeking to undermine the public sector where trade unionism was strong. Sheffield also became jokingly known as “People’s Republic of South Yorkshire” thanks to the left-leaning policies the city council adopted during this period. Sheffield city council ordered many new homes to be built, as well as continuing with its subsidised transport policy in the 1980s. South Yorkshire declared itself a nuclear-free zone as well as a demilitarised zone, and Sheffield Town Hall flew the red flag on May Day – the symbol of communism and Socialism, and the adopted colour of the Labour Party. References: The 1983 Conservative Manifesto can be read here. http://www.margaretthatcher.org/document/110859 http://www.bbc.co.uk/history/british/modern/thatcherism_01.shtml https://redflag.org.au/article/origins-may-day https://www.iww.org/history/library/misc/origins_of_mayday https://politicalfilm.wordpress.com/2011/12/12/propaganda-in-the-cinema-part-1/ John, P., Recent Trends in Central-Local Government Relations, Policy Studies Institute, 1990. |